General  running numbers up; Nike reaching the          young; apparel sales hit  $1.1 billion, shoe sales down slightly; record          fundraising  helps drive Second Running Boom growth
COLORADO SPRINGS, Colo. -  (June 26, 2011) - From record          or sold-out race fields across  the country last year, billions of dollars          in shoe sales and  running apparel, innovative products such as personalized           devices to track individual workouts and record fundraising, the Running          Industry continues to show impressive growth in virtually every sector.
Running is one of the  most convenient and inexpensive forms          of exercise available.  There are no required membership fees, special          equipment or  required classes. All you need is a pair of running shoes          and  you can just walk out your door or office. No longer is the marathon           just for someone who trains 50 to 70 miles a week or a specialty  running          store only for those with chiseled calves. Today's  runners are those looking          to achieve a new goal, to stay fit,  to relieve stress, to feel empowered          or to run for a cause. And  thanks to numerous free online training programs,          today's new  runners can easily find a program that is right for them,          based  on their ability and available time to train.
Many casual runners are  entering events to have fun, as          a social activity, and for the  experience; it's not about setting a new          PR for them, but  finishing. Last year, 14 Rock 'n' Roll Series events saw more  than 255,000 individuals cross the finish line. Of those, 37%           were debuting in the marathon or half-marathon, and 62% were female,  reflecting          the broad appeal of running nationwide.
Running / jogging  continues to show strong and consistent          growth annually as  running total participation was up almost 13% overall          in the  last year and has increased by 57% in the last 10 years, according           to the Sporting Goods Manufacturer's Association. SGMA also  projects          running / jogging as a sport with some of the greatest  growth potential          from 2010 to 2015, ranking #12 on the list  with a 31% growth rate.
For the rest of Part II on the Running Industry, CLICK          here.
Special thanks to
Ryan Lamppa, Running USA Media Services Director.
385 Oak View Lane
Santa Barbara, CA 93111
(805) 696-6232, fax (805) 967-5958
Ryan@RunningUSA.org
http://www.runningusa.org
Ryan Lamppa, Running USA Media Services Director.
385 Oak View Lane
Santa Barbara, CA 93111
(805) 696-6232, fax (805) 967-5958
Ryan@RunningUSA.org
http://www.runningusa.org
